The Next Level Defend tool processes the following personal data:
- Cookie Data: holds a unique userid along with data when the users has last visited the website and from which source he originated. This is used for attribution and fraud protection.
- Click ID: This is a unique identifier assigned to each click made by a user on the website. It helps track and analyze user behavior and engagement.
- User Agent: A unique identifier associated with the user's browser. It helps distinguish between different browsers used by users and track their activities.
- IP address: The IP address from which the user's visit originates. It provides information about the user's approximate geographical location and helps with security and fraud prevention measures.
- Order and/or leads ID: Identifiers associated with specific orders or leads generated on the website. It helps link sales or lead conversions to specific transactions or interactions.
- Net amount of the conversion: The monetary value of the completed conversion. It assists in analyzing the financial performance of the website and evaluating the effectiveness of marketing campaigns.
- Coupon code: Any coupon code used by the user during the transaction. It helps track the usage and effectiveness of promotional campaigns.
- User type: Information about the type of user, such as registered user or guest user. It allows for segmentation and targeting of different user groups based on their preferences and behavior.
- Referrer URL: The URL of the website or page that referred the user to the website. It helps analyze the sources of traffic and assess the effectiveness of marketing channels.
- Location: The approximate location of the user based on IP address or other geolocation data. It assists in personalization, localization, and compliance with regional regulations.
- Operating system: Information about the user's operating system. It helps optimize the website's performance and user experience for different platforms.
- Browser used: Information about the user's web browser. It helps ensure compatibility and provide an optimal browsing experience.
How does Next Level Defend use your Personal Data?
- Fraud Protection - to protect the shop owner from fraudulent or irregular sales activity and from fraud by marketing channels involved.
- Sales and leads tracking: The personal data collected, such as click ID, browser ID, and order/leads ID, is used to track and analyze sales and leads generated on the website. This helps assess the effectiveness of marketing campaigns, understand user behavior, and optimize conversion rates.
- Performance optimization: The data collected, including IP address, operating system, and browser used, is utilized to optimize the performance of the website. It helps identify technical issues, improve compatibility with different platforms, and enhance user experience.
- Reporting and analytics: Personal data is processed to generate reports and perform analytics. By analyzing data such as referrer URL, coupon code usage, and net amount of conversions, Next Level Defend gains insights into the effectiveness of marketing strategies, identifies trends, and makes data-driven decisions to improve business performance.
- Personalized marketing: Next Level Defend may use the collected data to personalize marketing communications and offers. By analyzing user types, preferences, and browsing behavior, Next Level Defend can tailor promotional messages, recommendations, or discounts to specific individuals, enhancing the relevance and effectiveness of marketing campaigns.
How does Next Level Defends protect your Personal Data?
Next Level Defend takes measures to protect your personal data by implementing appropriate technical and organizational security measures. Here are some ways in which Next Level Defend protects your personal data:
- Access controls: Next Level Defend restricts access to personal data to authorized personnel only. Access is granted on a need-to-know basis, ensuring that only those individuals who require access for legitimate purposes can access the data.
- Encryption: Next Level Defend uses encryption techniques to protect personal data during transmission and storage. This helps safeguard the confidentiality and integrity of the data, making it more difficult for unauthorized individuals to access or manipulate the information.
- Anonymization and pseudonymization: Next Level Defend employs methods such as anonymization and pseudonymization to minimize the risk of identification. By removing or replacing identifying information, the data is rendered less personally identifiable, reducing the potential impact of a data breach or unauthorized access.
- Regular security assessments: Next Level Defend conducts regular security assessments to identify and address potential vulnerabilities in its systems and processes. This includes performing penetration testing, vulnerability scanning, and security audits to ensure that adequate security measures are in place.
- Employee training: Next Level Defend provides training to its employees on data protection and security practices. This helps raise awareness about the importance of protecting personal data and ensures that employees handle the data in a secure and responsible manner.
- Data minimization: Next Level Defend follows the principle of data minimization, collecting and retaining only the personal data that is necessary for the specified purposes. This helps reduce the risk associated with storing excessive or unnecessary personal data.
- Incident response and data breach management: Next Level Defend has procedures in place to respond to security incidents and manage data breaches effectively. This includes promptly investigating and mitigating any breaches, notifying relevant authorities and affected individuals as required by applicable laws, and taking steps to prevent similar incidents in the future.
It's important to note that while Next Level Defend implements these security measures, no system can provide absolute security. However, Next Level Defend strives to maintain industry-standard practices to protect your personal data to the best of its abilities.
- Third-party cookies: Next Level Defend may allow third-party cookies on its website. These cookies are set by third-party service providers or advertisers and are subject to their respective privacy policies. Third-party cookies may collect information about your online activities across different websites and are used for various purposes, such as personalized advertising or social media integration.
It's important to note that you have the option to manage and control cookies through your browser settings. You can choose to accept or reject cookies, delete existing cookies, or set preferences for certain types of cookies. However, please be aware that disabling or rejecting cookies may impact your experience on the website, and some features may not function as intended.
Your right to Information, Amendment or Deletion
As a user, you have certain rights regarding your personal data processed by Next Level Defend. These rights include:
- Right to information: You have the right to be informed about the processing of your personal data. This includes the purposes of processing, the categories of personal data involved, the recipients or categories of recipients of the data, and the retention period of the data.
- Right to amendment: If your personal data is inaccurate or incomplete, you have the right to request its correction or amendment. Next Level Defend should make reasonable efforts to update or rectify any inaccuracies in a timely manner.
- Right to deletion: You have the right to request the deletion of your personal data under certain circumstances. For example, if the data is no longer necessary for the purposes for which it was collected, if you withdraw your consent and there is no other legal basis for processing, or if the data has been unlawfully processed. Next Level Defend should assess such requests and delete the data unless there are legitimate grounds for retaining it.
- Right to object: You have the right to object to the processing of your personal data in certain situations, such as when the data is processed for direct marketing purposes. Next Level Defend should respect your objection and cease processing your data for those purposes, unless there are compelling legitimate grounds for the processing that override your interests, rights, and freedoms.
- Right to data portability: If applicable, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format. You may also have the right to request the transfer of your data to another data controller, where technically feasible.
To exercise these rights or seek further information, you can usually contact Next Level Defend through their designated contact channels or the Data Protection Officer (if appointed). Next Level Defend should respond to your requests in a timely manner and provide necessary assistance to ensure the proper exercise of your rights.
International Personal data transfer
Next Level Defend may transfer personal data to countries outside the European Economic Area (EEA) if necessary for the purposes described above. When transferring personal data internationally, Next Level Defend ensures that appropriate safeguards are in place to protect your personal data and that the transfer is compliant with applicable data protection laws.
Some of the safeguards that Next Level Defend may rely on include:
- Adequacy Decisions: Next Level Defend may transfer personal data to countries that have been deemed by the European Commission to have an adequate level of data protection. This means that the recipient country provides a level of data protection that is considered equivalent to the standards within the EEA.
- Standard Contractual Clauses: Next Level Defend may use standard contractual clauses approved by the European Commission as a means of ensuring the protection of personal data when transferred to countries without an adequacy decision. These clauses contain contractual obligations that provide appropriate safeguards for the transferred data.
- Binding Corporate Rules: If Next Level Defend operates as part of a multinational group, it may have implemented Binding Corporate Rules (BCRs) for the transfer of personal data. BCRs are a set of internal rules that establish a framework for the protection of personal data transferred between different entities within the same group.
- Consent or Performance of a Contract: In some cases, Next Level Defend may transfer personal data based on your explicit consent or for the performance of a contract between you and Next Level Defend. This transfer will be limited to what is necessary for the specific purpose for which the consent was given or the contract was established.
Next Level Defend ensures that any international transfers of personal data comply with the applicable requirements of data protection laws, such as the General Data Protection Regulation (GDPR), and takes necessary steps to protect your personal data during such transfers.